Chapter 10: Creating and Manipulating Text
You should:-
Understand the importance of text terms.
Know maskhead term in detail.
Understand heading / main title term.
Understand subheads / subtitle term in detail.
Discuss about header and footer usage in layout.
Understand caption and jupline term in detail.

Maskhead
1) Maskhead refers to the head used in a book,magazine or newspaper publication.
2) Maskhead design is important and represents the image and identity for a specific publication.
3) Maskhead design and creation is essential in determining a publishing identity.
![]() | ![]() | ![]() |
---|
Heading
1)Heading refers to the lead or main title shown on publication.
​
2)Heading is used for stress of topics or important issues that in a publishing.
​
3)Heading is important because without it, a design won’t be interesting and effective.
​
4)It purpose is to attracts reader’s attention to a publication and also as selling factor.
![]() | ![]() | ![]() |
---|---|---|
![]() |
Subheads
1) Subheads should be used to distribute headings and also to add the elements of stress on appearances of design on the front page in magazine.
​
2) Subheads is good when maintained with the same font type as the heading, although the size may be smaller.
![]() | ![]() | ![]() |
---|
Footer or Running Foot
1) A footer may contain the same information as header but it located at the bottom of the page.
​
2) Normally, the left-hand side footer is use to identify the title of the look and page number.
​
3) Another footer on the right-hand page gives the title of the chapter and Pge number.
Header or Running Head
1) A header is a heading found at the top of a page in any publication that has several pages.
​
2) It may identify the publication, chapter title or page number.
3 )It helps guide the reader quickly to important information.
Jumpline
1) When the text is continued on another page, a jumpline is used to indicate the page with the continued information.
​
2) The jumpline eliminates confusion when an article begins on one page and continues on another page within the publication.
​
3) It guides the reader to remainder of the article or text.
Caption
1) Captions are the short texts that explain or elaborate an image presented.
​
2) The caption in this layout functions as
an elaboration of the technology shown
![]() | ![]() |
---|